Google’s technological giant embarks on the production of films with an idea in mind: make technology attractive to the eyes of the youngest. Called “100 zeros” (reference to the number “Gogol”), this “initiative” of Google comes to Hollywood to implement its technologies.
According to Business Insider, 100 Zeroes would like to give a less scary image of new technologies using cinema as a vector. Google’s branch could counteract technological productions, including the series Black mirror It is the standard bearer.
From the first productions in sight
To help him in this project, 100 Zeroes granted an important partner, Range Media Partners. This firm is behind several films, including Bob Dylan’s recent biopia, A perfect stranger.
The objective of this association is “to help the creative community to integrate advanced technologies, such as extended reality and AI, in its film production,” Google said in X.
Born from this new association, the project “AI on screen” marks Google’s first steps in the film sector. This series of short films is interested in “relations between humans and Ia,” says Google in place.
Two of these films are scheduled for 2025, Fresh water AND Lucid. Your synopsis is like an episode of Black mirror With, probably, a much more optimistic vision of technology. No other future project is known to date.
On the transmission side, Google wants to sell your projects to studies or transmission platforms such as Netflix. YouTube, owned by Google, will not be surprising in the game.
Young Americans in the viewfinder
Google does not intend to stop alone in the production of films. Some product placements are also in the boxes. The technological giant wishes to favor the use of Pixel instead of iPhone in the films it produces, according to Business Insider.
The company also wants to include certain devices and its characteristics. Therefore, it will not be impossible to meet Gemini AI or extended reality innovations transported by Android XR in the productions of 100 zeros.
The target heart of the initiative seems to be young Americans. Google subtly wants to recover the land in front of its competitors such as Apple, particularly popular among young people (88% of young Americans have an iPhone according to A Piper Sandler survey). At the same time, the technological giant would like to show a reassuring and benevolent use of future technologies such as AI, often portrayed with pessimism in the cinema.
Therefore, the company analyzes the productions of television series and movies for teenagers and young adults. This is evidenced by its first discreet investment in the horror film for teenagers Cuckoo.
It remains to be seen what welcome Google will be reserved and his optimistic vision of technology in Hollywood. The appearance of AI begins to affect the labor market in the film sector. The scriptwriters, the folders, the actors fear being one of the first victims of a replacement for artificial intelligence.
Source: BFM TV
