Already in financial difficulty, Sonos must suffer a new blow. The company confirmed at the edge of the end of its association with Ikea. The Swedish furniture giant has been marketing a Symfonisk range for several years, which consisted of decorative items that hid Bluetooth speakers.
As of today, the range will gradually disappear from Ikea stores worldwide, and no other device will occur. For Symfonisk customers, they make sure: Sonos must continue to ensure software support.
Sonos will continue with software support
Beautiful player, Sonos explains to be “proud of the work done” in a statement sent to the edge: “We will continue taking care of all existing Symfonisk products so that customers can continue enjoying an exceptional sound in their homes for many years.”
If it is in danger, the Symfonisk range was of interest to be perfectly connected to the Sonos ecosystem. Ikea could also be tempted to offer promotions to sell the latest actions.
Keep in mind, however, that Sonos is in financial difficulty. After the catastrophic launch of its new application, the company chained the reverse, particularly by launching a very expensive helmet that did not interest many people. His boss left his post and layoffs were carried out.
Sonos is preparing to present their financial results on Wednesday, and we hope they are not good. Especially because the company is directly affected by the new tasks of US customs.
Therefore, the future is still quite problematic, but must be combined with the audio from the cancellation of a connected screen project. His interim CEO, Tom Conrad, explained that improving the application was the absolute priority of Sonos. In the long term, it will be necessary to see if trust returns.
Source: BFM TV
