It is the grimace soup in the apple. If their financial results remain solid, income comes largely from services, not from devices. The situation of the iPhone remains uncomfortable in the context of changing customs tasks, but it is above all the Apple Watch that all minds must occupy.
According to the counterpoint analysis firm, the connected clock is no longer the star of Apple accessories. During the last two years, their sales have been in free fall, even reducing 19% between 2023 and 2024.
A discharge lack of new features in the range
The fault of the true lack of new features in Apple Watch, which was satisfied with a simple thinning in its latest models, the 10 series and the Ultra Watch 2.
However, they were the ten years of the clock, and Apple was satisfied with the minimum. In addition, the Apple Watch Se, the most affordable of the company connected watches, has not experienced a new version for almost three years, which undoubtedly has an impact on sales, since interested clients are waiting for an update.
The United States is the country where the clock has suffered more, while it must deal with the withdrawal of the oxygen measurement function in the blood; This is always the case at this stage.
On the contrary, India becomes the new little champion, even if the price of the iPhone, which is necessary for the Apple Watch operation, avoids significant sales in the country.
The end of the year could mean a small savior impulse for Apple Watch. Apple significantly provides the addition of blood pressure monitoring in its high -level models, or even a camera.
Source: BFM TV
