The advertising sector plagued by automation? According to the Wall Street Journal, Meta undertakes to completely automate the creation of ads thanks to the AI. A new tool promoted to artificial intelligence will offer companies the opportunity to generate their online ads. It is expected for the end of 2026.
In the first quarter of 2025, advertising represented 97.8% of the company’s income according to Meta figures. Therefore, it is natural for the company to bet on this sector to further increase its profits.
An advertising campaign of a notice
The tool in question has not yet been revealed by goal, but the sources consulted by the Wall Street Journal explain their main functions. With an image of the product and a budget, the future goal AI could generate a complete online advertising campaign. This includes images for banners, text and even videos. Goal was also working on a video generator.
Another innovative aspect of this project is that advertising would be adaptive according to the consumer profile. For example, depending on geolocation, advertising can take place in the region where the user is located.
If this project materializes, goal has an important asset: when developing its marketing activities, the company can use it directly on its platforms. Facebook and Instagram will certainly be used for very specific advertising dissemination depending on user profiles. This mass orientation is also denounced by several dozen media that have accused the goal of concentrating the online advertising market.
An annoying market
This tool would allow small and medium -sized companies to give an advertising campaign without spending gigantic sums. Meta wants to become a springboard for these companies.
“In the not too distant future, we want to reach a world where any business can simply tell us what goal tries to achieve something or get a new client, how ready for each result and connect their bank account, and we will make the rest for it,” said Mark Zuckerberg at the annual shareholders meeting last week.
But the reverse of the medal is that this could come and put difficulties for companies in the advertising sector. Already victims of this innovation, these companies fear becoming obsolete before a faster, faster and cheaper. The French company Publicis lost 3.81% in the stock market yesterday after the revelation of this ambitious project.
Source: BFM TV
