For fans of Mario Kartincluding lovers ofAnimal crossing either PokémonOn Thursday, June 5, 2025, it was a date to mark with a white stone. This is the release date of Nintendo Switch 2.
For the occasion, a dozen Fnac stores in France have opened their doors at night to mark the exit of the console. The same strategy on the micromania side. The company opened no less than 46 stores at midnight to sell the consoles.
“We end at 2-3 in the morning”
And despite its price of 470 euros, many customers queue all night. The objective? Being the first to obtain the little sister of the first change, launched in 2017. “It is a very positive evaluation,” Philippe Renaudin, marketing and communication director of Micromania-Zing, interviewed by BFMTV, excites. “Since yesterday, he doesn’t stop.”
Endless tails and an enthusiasm that does not seem to surprise the business manager. In fact, Nintendo lovers rushed a priorities. “It is a success in relation to what we are used to knowing, even if it is only in early orders, observes Philippe Renaudin.” The anticipated orders of the console, the games and accessories began very very strong. This is why we decided to open the stores at midnight. “
It should be said that the launch of a new Nintendo console is an event. “Eight years have passed that the switch has been launched. (…) It was a planetary success. So there was a great expectation of the Nintendo community.”
“The price is not a brake”
However, the expensive price of the console, around 470 euros to which 80 euros are added to obtain Mario de Mario KartIt had been particularly criticized during the announcement. “For enthusiasts, the price is not a brake,” says the director of Marketing and Communication of Micromania-Zing.
The technical specificities of its console, much more powerful than the first switch, as well as the many innovations, such as the addition of a cat and a joy that have a mouse mode and the game catalog seems, therefore, finally convince buyers.
To see if success will continue with time. As a reminder, the first switch is a planetary success. With more than 150 million copies sold worldwide, the Nintendo machine has become one of the best sales consoles in the world in a few years.
For its part, Philippe Renaudin seems confident. Unlike Switch 1, the new version is “a console that attracts specialists and a more familiar audience,” he said. Especially because the price of Nintendo’s new jewel could be right in the coming years. “In the life of the consoles we saw it. Switch 1 has fallen in terms of pricing levels. Therefore, we can imagine that gradually, that will be the case in the new machine,” he concludes.
Source: BFM TV
