The Amazon online trade giant is committed to sanctioning the United Kingdom, the false opinions aimed at inflating the notes of the products sold in place to deceive consumers, the British competence authority (CMA) announced on Friday.
This commitment follows an open investigation in 2020 against the group, then suspects breaking the consumer’s law “not acting in suspicious behavior,” the CMA said in a statement.
Amazon says that “it will establish solid processes to quickly detect and eliminate” deceptive evaluations and punish the companies in question, until they are prohibited from selling on the site, underlines the British regulator. You should also allow consumers and companies to inform fraud more easily.
More than 275 million false blocked reviews
“Last year, we proactively block more than 275 million false opinions (worldwide, editor’s note) and more than 99 % of the products present in our store contained only authentic opinions,” said a Amazon AFP spokesman.
Google had made similar commitments at the end of January to the CMA to combat deceptive opinions, such as restaurants, for example, as part of another survey.
Amazon promised measures also refer to the “catalog abuse”, when “sellers divert the notable products that stand out to associate them with a completely different product, to artificially inflate their note,” explains the CMA.
According to CMA estimates, online opinions influence the expenses of British consumers to around 23 billion pounds (27 billion euros) per year, particularly in the tourism sector. The research shows that about 90% of consumers consult online reviews when they look for a product or service.
“Now we are launching the next phase of our work. This will examine whether the opinion platforms, the companies list their products on these platforms and the evaluators themselves respect the laws,” said Sarah Cardell, director of CMA.
Source: BFM TV
