Barbie Dolls will soon have artificial intelligence? In a press release, Mattel’s toy giant (which is remarkably behind Barbie, Hot Wheels or Fischer-Price Toys) announces that it is associated with Openai, the company that develops Chatgpt.
Mattel’s press release specifies that it is a “strategic collaboration to support the products and experiences fueled by AI and based on Mattel’s brands.” The goal is then “Re -imagine new ways of playing,” said Josh Silverman, director of the Mattel franchise.
Still unknown products
The mystery still floats around this association, since we do not know the nature of the Mattel products that will benefit from Operai technology. According to the word “experience”, nothing indicates whether they are physical toys or purely digital products. “Your first product must be announced later in the year,” said the statement.
However, Media axios reveals that it will not be a Barbie with integrated chatgpt. Other product information will be for teenagers over 13 years. A restriction that avoids putting an AI in the hands of young children.
This association does not stop in the creation of new products. Mattel also announces to provide his employees, the Enterprise chatgpt version. The firm sees it as an opportunity to “improve the development of products and creative ideation, stimulate innovation and deepen the commitment to your audience.”
Source: BFM TV
