Matcha tea, lessons or pilates injections on lips and raw milk. The common point of all these elements? Not seeing these trends everywhere on social networks, Tiktok in mind, Internet users, often the most directed, those of “gene z” (between 15 and 30 years), are fed up.
So much so that some of them decided to rebel by throwing a trend on … Tiktok to denounce the trends. The idea may seem paradoxical. However, she is a success.
Your name? “I am not falling in love”, or “the propaganda I will never give up.” Specifically, Internet users share, face the camera, a list of all trends, these accessories or leisure activities that are online, to which they will never succumb.
And the topic list is quite long. Some Internet users evoke political subjects such as maternal instinct in women, contraceptives, anti-white racism or canceled culture. But most users point to modes, accessories or even food trends. In the program, the Lululemon Sport brand, the return of tight jeans, the aesthetics of “clean girl” or “old money” or the pilates.
Matcha, Santiags and Labubus
“The word propaganda may seem a bit strong,” says Julie, 23. “But some trends are running in the networks that seem.”
Exactly. Matcha Drinks, Thomas hated them. “In Tiktok, in my friends … everyone drinks. However, when I ask the question, nobody finds it really well,” observes the young man. “When you have to pour tons of sugar to swallow your glass … there is a problem.” To read, these are the Santiags in summer. “It’s 40 ° C, it’s the heat wave, and we want to wear boots with shorts? It makes no sense,” he breathes.
But what bothers Internet users at this time are SmoothThese Chinese keychains to collect directly from China. “It’s ugly,” Solène Slice, 17. “I really don’t understand madness. A month ago, nobody had done it and now, it has become essential.” However, the high school student is sure: “In a few weeks, no one will talk about that.”
And, there is no shortage of evidence. “The tomato/ feta cheese pasta that everyone was doing four years ago, I don’t see anyone doing it today,” Gaia observes, 23. “However, we saw them everywhere on social networks.” The same observation for Stanley glasses, these Gourdes sold 50 euros that became viral in 2024. “People bought it full, and a year later, they are on sale in second -hand sites.” It should be said that the accessory, which is not waterproof, is particularly bulky and expensive.
“It’s a lot of social pressure”
And the three users are far from being the only ones who rebel against omnipresent trends in social networks, compared to propaganda. In total, Hashtag’s propaganda has no less than 240,000 publications in Tiktok. With a goal: to criticize the harmful effects of trends on platforms.
“Sometimes we have the impression that we are obliged to follow these trends or these super popular ways of thinking on social networks so as not to be rejected and be part of a group or a community,” confirms Danaë, 24. “The ‘propaganda’ trend makes it possible to denounce this social pressure.”
An opinion shared by Justine, 23, production assistant. “You have to get up at 7 am, do yoga before going to work, have the last fashion bag … It’s a lot of social pressure,” he deplores. “And he can try to fulfill him, he is super guilty because he will never be good or perfect enough.”
Mylène, she is regularly with Cleantok videos, this trend that brings together all Marie Kondo and other dust and storage maniacs. In these videos, users highlight their best techniques and routines to clean in the smallest corners of their place of life.
Trend overdose
“It has become an obsession. As soon as I see dust or a trace, I have to eliminate it,” the mother admits. However, a few years ago, he did not hesitate to leave a cloth or some crumbs. But Cleantok’s trend has changed the situation.
Like all influencers, she would also like to have a “nickel” house. “I have the impression of being forced to clean every day (…), but it is impossible to have time to do everything every day. I am not influential cleaning me (…) I get very stressed so as not to get there,” he continues.
The other point that bothers Internet users is the environmental impact of these trends. “Tiktok strengthens the idea that you always have to buy and consult to enter the mold,” says Solène. Last example with the care of Korean skin. “For a long time, everyone has been thrown into ordinary products. Now the trend are Korean products. And to take care of their skin, Tiktok tells us that more than a dozen products are needed.
Just look at the influencers to realize. “Camarographers advise a different brightness per day,” said Léa, 22. “It’s indecent (…) and I’m not talking about Sheuls Shein and Temu.” Because if you had not followed, this summer’s trend is no longer in pink or leopard, but in yellow butter.
Certain food trends in Tiktok have even brought to shortage. This is the case of the pistachios due to Dubai Chocolate, Matcha due to the famous homonym and even … cucumber due to a salad recipe that has gone viral in the application of short videos.
Refuse to be a sheep
“What I like with the ‘propaganda’ trend is that it highlights the trends that are not maintained in the long term. It allows you to go back the trends and see that, even if sometimes it can be tempted, they do not necessarily have interest,” adds Audrey.
The “propaganda I am not falling in love”, I accurately awaken many debates in the comments among Internet users. “It allows you to argue sometimes to realize the stupidity of certain trends (…) it feels good to put words in what you feel,” insists Julie, who refuses to be “a sheep.”
And some Internet users go even further. This is the case of Gaia. Exasperated by the accumulation of trends, the student disinciled with many profiles. “I have so much overdose of the trends to follow that lately, I have been discouraged with many stories. I really try to separate from the trends that always make us unhappy about what we have,” he concludes, anxious to develop his own style, without being too influenced.
The same story for Léa, who, to rebel, simply eliminated Tiktok. “Everything I saw in Tiktok It became essential. I have enough clothes to wear, books or jewelry. So I’m going to do with that because no, I don’t need the last viral jacket or other brightness, “she says.
The problem is that the videos that criticize trends have become fashionable. The phenomenon even had the right to a variant: “propaganda that I am falling in love”, where Internet users list their favorite trends. Tiktok rebellion may not be completely going.
Source: BFM TV
