After four years of absence, he has returned. The American streamer Ishowspeed returned to the Twitch platform last week. In December 2021, it was however Definitely prohibitI of the platform for “sexual coercion and intimidation”.
If he was finally unlocked in 2023, the cameraman took his time since it was not until July 7 that Ishowspeed decided to share a new direct. For the occasion, the American remained faithful to his habits that went on tour to meet his subscribers. This time, address in Eastern Europe.
“The face of the new generation”
During the days, the cameraman discovers Croatia dressed in Gladiator, plays basketball with the NBA star Giannis Antetokoun in Athens and causes multitude movements in Bosnia. In front of a horde of fans, the young man even had to flee from the city center of Helsinki. Worse, on July 15, his community led to the collapse of a bridge to be too large in the structure.
An such popular trip that allowed him, in just eight days, accumulate more than one million subscribers on Twitch. “We have reached the millions of subscribers on Twitch. Is it madness? Who would have believed it?” He says when he learned the news. “After four years, it is a real ‘return’. It’s crazy.”
A feat on the platform, which even attracted the attention of the number one of Mrbeast YouTubeur. “My God, Ishowspeed is the face of the new generation,” is enthusiastic in X (ex-twitter).
Streamer’s dazzling success on Twitch is not surprising. It is already followed by 42.3 million subscribers on YouTube. Last December, the Creator of Content even won three awards in the 2024 Awards, including the title of “Streamer of the Year”. Above all, he succeeded in a rare feat: migrate his YouTube community to Twitch.
The cameraman can, in fact, have a particularly compromised community. The symbol of this disproportionate fashion? Its global tours that inevitably cause movements of crowds, sometimes uncontrollable.
“Mass Global Attention”
During its first European round in 2024, a The fans meeting had even resorted to the riot. After launching a Live on YouTube Live from Oslo, the American had found himself caught in a memories, surrounded by a multitude of unleashed fans. Isohowspeed was finally evacuated by security agents to a car … while their subscribers tried to touch or tear it out of the hair.
The same observation during his tour in China. Between two volavones in the Great Wall and some luxury cars tests, his passage to Hong Kong created human tides. One way to maintain the link with your fans, while creating content. The repetition of his trip exceeded 7 million visits on YouTube. A success like the Chinese government even congratulated the cameraman.
History has also been repeated since the beginning of its tour in Eastern Europe. Isohowspeed had to be evacuated by the police just five minutes after the beginning of his life in Finland, due to a riot activated in the city. Next step of your adventures? Poland, Slovakia and finally … France. Therefore, it is not surprising that his fans migrate from YouTube to Twitch, just to follow the adventures of his idol.
However, Ishowspeed’s career was far from being tracked. The 20 -year -old took a long time to emerge among the myriad of content creators. But after three years of galleys, and only ten subscribers of his credit, he ends up understanding one of the keys to influence: continue to exist on social networks, You have to diversify And above all, surprise your audience.
Extravagant and controversy challenges
To do this, it puts a style that detonates multiplying strange content and challenges. In the video, he customized a Lamborghini with an image of his idol Cristiano Ronaldo In the hood, jump on two cars that rush towards him at full speed or face Olympic athletes in their disciplines.
Above all, he does not hesitate to organize increasingly excessive reactions when he loses video games. In some videos, bark all the time to entertain their subscribers. So many strange, even dangerous content, whose extracts are shared in Tiktok or X, to maximize their online presence. And it works. In 2021, this strategy allowed him to win a million subscribers on YouTube … in a week.
In 2023, Isohowspeed went further. He decides to film his live events In OmeggyA dating site that offers webcam discussions with strangers (closed in the 2023 editor’s note). It was precisely during one of her meetings that asks a woman if they could happen if they were the last two humans on the planet. Faced with the young woman’s negative response, the American simply exclaimed: “Who will stop me?” A prayer perceived as a threat of rape. Then he will be banished from Twitch.
In another direct, the young man pronounces racist or sexist insults. As this time, in 2022, where a player shouts to go “to wash her husband’s dishes” or, in 2023, when he shows his live sex on YouTube.
If part of the Internet community is outraged, their fans, they want more. Controversies will even become your registered trademark. At the risk of being prohibited again to Twitch continuing with this impulse.
Source: BFM TV
