Amazon continues to bet on wearable objects, connected. As Techcrunch reports, the online trade giant has just bought Bee, a startup of the capable of recording everything it says.
The announcement was made by Maria de Lourdes Zollo, co -Founder of the company through LinkedIn. “When we launched Bee, we imagined a world where AI would be truly personalized, where her life would be understood and improved by a technology that she learns with you. What was initially just a dream, taken by an incredible team and community, now finds her place on Amazon,” he wrote on June 22.
Keep everything you say
The amount of the operation was not revealed. Amazon confirmed the acquisition to Techcrunch, but said the transaction was not yet ended.
The start -up, which raised $ 7 million last year, offers a connected bracelet without a Fitbit screen, as well as an Apple Watch application. Tell $ 49.99 for the bracelet and $ 19 per month for the subscription.
Thanks to two microphones, the product records everything it understands, unless the user cuts it manually, to listen to conversations to create reminders and task lists. The bracelet can, for example, create a history of the day, suggest lists of tasks or life advice. You can also find a discussion. Everything, based on an artificial intelligence model.
Out of respect for privacy and data, Bee aims to be reassuring. In its current privacy policy, the new company indicates that users can delete their data at any time and that audio recordings are not stored or stored, or used for AI training. On the other hand, the application stores the data that AI learns from the user.
Make the generative AI
To see if these policies will change as Bee will be integrated into Amazon. Because the giant has often been pointed out for its privacy management. In 2023, the company paid $ 30 million to avoid prosecution. She was accused of not having respected the right to eliminate the data collected by her voice assistant, Alexa, or by the ring surveillance cameras.
This acquisition confirms Amazon’s interest in the development of connected devices enriched by AI. If the electronic commerce giant already has its domestic assistants with voice control, such as its echo speakers range, you want to position yourself more about generative AI, an area where you are left behind.
The company works in particular in Alexa+, a new version of its vocal assistant in the generative AI. The tool can act on the username, if organizing an appointment, a trip or even buying gifts. Bees technology could help perfect the assistant. Alexa+ could also be integrated into this new connected bracelet.
Amazon is not the only company that seeks connected objects designed for artificial intelligence. According to Techcrunch, OpenAi, the creator of Chatgpt, works in his own smart team. For its part, goal incorporates in its connected glasses. According to Bloomberg, Apple also plans to launch its own glasses connected at the end of 2026, or even at the beginning of 2027.
Source: BFM TV
