For Mrbeast, all media are good to prosper their empire. Last example? The launch of a cartoon, of which it is the Super Star, to promote its toy brand. The announcement was made by camera number one on Sunday, July 27, in X, Ex-Twitter.
In a short video, we can see the monsters attacking a laboratory. A few seconds later, a blue panther driven with testosterone, a discreet wink to the profile photo of the YouTubeur, arrives to save the situation. The creature can even launch lasers. Mrbeast arrives in turn to present the laboratory, “100 levels of which I use to fight against the monsters of the shadow that suddenly attack our world,” the youtuber specifies, dressed in a white coat.
Promote your toys collection
Therefore, each episode must focus on the discovery of one of these monsters … which can also be found on the supermarket shelves. Because the objective of this series is clear: Promote Mrbeast Lab, the YouTubeur toys brand, directly with the target audience, children.
In fact, last year, the content creator launched its range of more than 85 collection figures. The success was quickly there. In February, his new Swarms collection was the number one of the sales of toys in Amazon. More than 1,000 copies sold in a week.
One more step towards the entertainment empire that the cameraman has wanted to create for several years. A strategy that implies the creation of new programs in SVOD channels, such as Amazon Prime. The Beast Games, the new reality television of all the superlatives released by the YouTubeur attracted 50 million viewers in their first 25 days, becoming the second most seen Amazon series in 2024 later. Radioactive dust. The series has been renewed for two additional seasons.
MRBAST is also based on the development of new international markets, with the multiplication of collaborations with other youtubers or the dubbing of their videos in 22 languages. And recently, the cameraman goes even higher. On July 11, he announced that he wanted to become the new X chief after the surprise of Linda Yaccarino.
Source: BFM TV
