The situations of YouTuber Lena announced on Tuesday, July 29, the launch of a new emerging window of the Mahfouf hotel, its concept of an ephemeral store. Therefore, the meeting is held since August 2, in the heart of the Bois de Vincennes. And for the first time, the place will be open all the month of August.
“This summer, a new room of the Mahfouf hotel opens its doors: the garden,” announces the brand account on Instagram. “Since the creation of Vlogs of August, the idea is to offer a time of vacation to those who are not traveling. We hope to discover this new place, our little peace shelter, open the whole month of August.”
Gigantic lines
The “Mahfouf Hotel” brand, a name chosen in reference to the influencer last name, was launched in the summer of 2022. With a simple concept: reveal a new emerging store once or twice a year. After the “room service”, the “chalet”, the “pool” and the “camp”, the “postal box” and even a boutique in the BHV, the content designer put, therefore, the nature with this new place, the garden.
At the moment, no image of the place on social networks has been revealed. The cameraman with almost 5 million subscribers simply said that it will be possible, as every year, to eat in a “vegetarian and vegan restaurant”, “dance during our nights” and, above all, buy the new collection of their clothing brand.
All ephemeral stores in Lena’s situations have encountered great success. Last May, more than 70,000 people went to the emerging window of Lena situations in the BHV. All in just 20 days. Which increases the assistance of the BHV. According to LSA CONSO, the store would have seen its assistance by 10% from Monday to Friday and up to 20% on weekends. Last December, influencer fans had to face gigantic tails to go to the Mahfouf Hotel Post.
Source: BFM TV
