5,091 days, or 13 years and nine months. Tim Cook has not only announced excellent financial results on the night of July 31 to August 1, 2025, but also took the opportunity to overcome Steve Jobs in terms of Apple’s head. A great feat for those who have never tried to have the charism of their illustrious predecessor, and friend, disappeared in 2011.
In more than ten years on the top of the company, this old IBM managed to raise it to the maximum with increasing sales. Even if the iPhone is less Apple’s milk cow, its reign will have seen the milestone of the three billion copies sold worldwide. It is also the one who promoted the company’s market capitalization.
From visionary Steve Jobs to (also) calm tim cook
But if we celebrate its leadership and good financial health of the brand it represents, Tim Cook is now challenged by investors. Several of them criticize him for the lack of risk.
It should be said that it is not known that Apple performs excessive innovation, but that it arrives with products that confirm a trend, even revolutionize it. The iPhone was one of them: it radically transformed the vision and use of a smartphone. The fleas of the house are also a good example with the desire to design all aspects of one of the brand’s devices from beginning to end.
In 13 years, Tim Cook will have launched several important innovations, including Apple Watch. His reign is definitely that of health, as a man who rises every morning at 4:30 am, ready to jog, allows him to reach the company’s futuristic campus.
However, it is criticized for the precipitated launch and far from the economic realities of the pro vision. Apple’s mixed reality headphones were already seen as “the future of the computer” with a space interface. More than a year after launch, the product is now almost cited by their parents or even by the general public, while waiting for a less expensive version, no doubt.
A manager played by Trump
Where Tim Cook was expected, he is in artificial intelligence. But here again, who likes to move forward, probably pressed by investors who see the effect of fashion that takes place in the competition, the experience carried out with Apple’s intelligence is far from satisfactory. The new Siri postpones the Greek calendars, and the iPhone that “Apple Aia” had to sell was not really privileged for this reason.
But Tim Cook may also have understood that the consumer really did not have in the visitor of the IA -related news to really go to payment. The market demonstrates it: the AI added to smartphones without real materials new features is not synonymous with bursts in sales.
However, and despite the evidence, his conflicting relations with Donald Trump make him a personality challenged by the American and extreme right.
Choosing against all the chances of accentuating their inclusive policies, faithful to their ideas, the openly homosexual leader put himself in an awkward situation, to the point that the absurd rumors were touched, for a while, in a next game. Apple’s head movements, which saw a story that left, Jeff Williams, former director of operations, opened a rape.
Pending real material revolution
However, Tim Cook is still far from hanging. However, his departure seems plausible for 2030, then he will be 70 years old (or almost, he was born in November). Meanwhile, an early withdrawal seems very uncertain, although Apple needs stability against an American president who is missing.
But the road seems long, very long, already 64, Tim Cook has certainly demonstrated, but he still has to demonstrate that, as his former friend Steve Jobs, he can revolutionize the technological industry. If the AI train has been lost, it can be on the side of the products that Apple could again give the “la”. We hope that the company offers a folding iPhone since the late 2026.
Will Tim Cook manage to reiterate the complete paradigm shift of the iPhone in 2008? See you in a year and a half to find out. The manager will be at the head of the company for almost 5,500 days. Just enough to consider a final lap.
Source: BFM TV
