“You should buy a new phone.” Google seeks to awaken just under a month since the presentation of its next smartphones, the Pixel 10 range, seeks to awaken the curiosity of Apple fans in a new announcement on American television and YouTube.
This place of thirty seconds finally begins as the presentation of a new iPhone, with its soft voice, which is not that of Jony, explains that if I had bought a phone for a feature that is not yet there after more than a year, it might be necessary to review its judgment in front of the worried brand.
It is not a first
The reference is subtle, but recalls the difficulties found by Apple to develop the “most personal Siri” presented in June 2024. The new version of the iPhone’s historic assistant was postponed to 2026, without further precision. Above all, with the months, the American press had revealed that Apple had cheated slightly to the demonstrations presented, some people discovered by the developers of the Live company.
Therefore, Google has fun with this little failure, which is not unfair. However, this lacks a little originality: the investigation giant is not the first to make the announcement mocking against Apple. Microsoft or Samsung have tried it in recent years.
Even Apple had tried comparative advertising thanks to its series of “get a mac” places. She brought together the two actors Justin Long and John Hodgman.
The first embodied a quite young and dynamic “Mac” and the second a “PC” stayed in a disguise too great for him.
Even if Google’s advertising for Pixel 10 is not very fun or original, it reminds us that the war between iOS, the iphone and Android operating system is still in progress.
We will also remember that Google pays very generous royalties in Apple to be the predetermined search engine of its smartphones, an agreement that could turn shortly after the accusations of competition problems.
Source: BFM TV
