Many fans expected the information. During the night of Wednesday, August 13 to Thursday, August 14, the American star Taylor Swift revealed in the podcast New heightsCO organized by his partner Travis Kelce and his brother Jason Kelce, the release date of his twelfth album. The 35 -year -old American meets his community, the “swified” on October 3.
Baptized The life of a showgirlthe work Therefore, it will contain 12 titles, including a duo with singer Sabrina Carpenter. The album cover and several images have also been revealed.
120 million visits in 12 hours
If the Internet has been agitation from this announcement, the interpreter of Remove it from He had already made social networks announcing the name of their twelfth album on Tuesday, August 12. As proof, the video has become the most watched Taylor Swift video on Instagram, exceeding 120 million visits in less than 12 hours.
And the “swifiing” enthusiasm has not escaped the brands. For three days, several of them have launched promotional campaigns around Taylor Swift. The objective? Surf the success of this announcement. The stories of many claws have gone to green and bright orange, the colors of The life of a showgirl. In total, Tech & Co has identified more than forty brands in the colors of the new Taylor Swift album.
This is, for example, the case of X, which shared a photo of its logo where the Mint Mint replaced the traditional black back of the Elon Musk platform.
For his part, Starbucks shared a message, taking part in the lyrics of the song 22. “It feels like a perfect night for coffee at midnight” (“It seems to be the perfect night for a coffee at midnight”, an editor’s note), you can read in the publication, obviously orange. Fedex shared a cliché in X with the words “Delivery in Progress” in a background of orange sequins.
Social networks in the colors of Taylor Swift
On Instagram and X, United Airlines published an image of a plane in the middle of a foamy orange sky. Delta also had the same idea. The company shared the photo of a plane at sunset. “Fly to the next was“, He advises.
Some brands, which already included orange in their logo, did not hesitate to remember that they were already in the colors of the twelfth Taylor Swift album. This is the case of Dunkin ‘. Its logo is of ordinary orange to foamy orange. “We have always been in our era of Orange,” the donut specialist laughs.
As expected, Duolingo’s language learning application, accustomed to viral campaigns, has decided to capitalize on the singer’s announcement. The famous green owl had fun, therefore, putting a blonde wig inspired by Taylor Swift and a bright body, obviously orange.
Elmo pets and the minion account did the same. “Elmo is ‘Ready to IT’,” he emphasizes the account, in reference to Taylor Swift’s homonymous song.
Netflix has shared several extracts of its productions. The transmission giant shared a photo of KPOP demon huntersOrange obviously, or a photo of the series Sex education where the heroes are dressed in orange. “We connect to 12:12,” adds the platform, referring to the exact time of the twelfth Taylor Swift album.
Empire State Building also took the opportunity. The New York Monument has published a dozen videos about Tiktok around the announcement of the 12th American Popstar album. His first publication, with the Orange Illuminated Tower, was seen not less than 6.6 million times.
Even some cities have put themselves in the colors of Taylor Swift. This is, for example, the case of Las Vegas. The official account of the city in X said he was in his “era of showgirl”. Later, the profile shared old cabaret photos, similar to the aesthetics of the new album. “Taylor Swift’s new album makes me feel that way,” Legend said.
This is not the first time that brands have been trying to capitalize on Taylor Swift’s planetary success. In April 2024, during the announcement of his album THE TORTURED POETS DEPARTMENTSeveral brands had also taken over the black and white retro aesthetics of their Opus.
Source: BFM TV
