The kick of the live broadcast platform, which caused a scandal in France with the live death of a streamer in one of the chains housed, has made a name for minimal moderation rules and aggressive marketing around its mode of gain redistribution.
Founded by banished Twitch
Based in Melbourne in Australia, the platform with a fluorescent green pixelated logo was founded in 2022 by two young billionaires, the Australian Ed Craven and the American Teherani Bijan Teherani who made a fortune in the online bets in Bitcoin.
They are remarkably the creators of the online casino stake, which generated $ 4.7 billion in revenues in 2024, which potentially makes it one of the largest game platforms in the world, according to Forbes magazine.
Ed Craven and the American Teherani Bijani launched a kick after being banished on Twitch because they promoted for their casino.
In response, Kick quickly distinguished himself by his released moderation welcoming many banishing Twitch serpentines such as the American supporter Pro-Trump Adin Ross or influential controversial such as Marvel Fitness, convicted in France in 2021 for having harassed other online internet users.
The videos that show violence, Internet users who play money games or sexual images could be transmitted on Kick.com. Kick also has 75 people who guarantee moderation, which none of whom speaks French, according to the minister’s delegate in charge of digital technology, Clara Chappaz.
After the death of the streamer Jean Pormanove, the platform, however, was dedicated to the French digital gendarme, Arcom, to review its rules of moderation and supervision of the content.
An advantageous remuneration policy
Kick offers a much more advantageous remuneration policy than its competitors, transferring 95% of the income generated to content creators and maintaining the rest. Most other platforms take half of the profits generated.
The “streamers” can obtain strong sums thanks to their subscribers paid and donations of internet users paid during a live whose content they like.
Kick does not communicate even the number of its members or monthly active subscribers, but according to the Specialized Site Streamscharts, the platform would have counted an average hearing of 855,000 spectators in the world of July, far behind Twitch (2.2 million people during the same period).
More confidential than its competitors, Kick also knows how to attract known internet figures, such as the YouTube star, Mrbeast, who organized in August a collection for access to drinking water that made it possible to reap $ 12 million, a record for an online charitable operation.
Source: BFM TV
