Deezer is today the second independent music streaming service behind the Swedish Spotify. But the French company, created in 2007 and present in 180 countries, intends to differentiate itself from its main competitor and affirm its leadership at an international level.
Develop exclusive content
Among the areas of work in which Deezer works is the development of exclusive content for subscribers, but especially related to live content. The French platform has invested heavily in Driift, a specialist in events broadcast live. This company has already sold more than 800,000 digital tickets for concerts or other live productions.
Last June, Deezer also allowed fans of rapper Jul to attend his concert at the Orange Vélodrome in Marseille. More than 170,000 unique viewers connected to the streaming platform, for a total of 771,000 views. “We want to focus on music, to be ‘The Home of Music’. Developing these functions that go beyond the catalog (the platform lists 90 million sounds) is important for users, artists and the entire industry”, insisted Stéphane Rougeot .
Strengthen links between users
In addition to this live focus, Deezer also wants to strengthen the bond between artists and fans, but also between users. Stéphane Rougeot thus referred to the transformation of the customer experience that Deezer will offer in the coming months.
To do this, Deezer will soon offer its users games to play with fans, but also contests and karaoke on its platform.
A justified price increase?
In Deezer’s new features, users will also be able to adjust “Flow”, their personalized radio according to their moods and expectations. Soon it will be possible to adjust the cursor between a mode that allows you to stay in your musical comfort zone or go to new music, especially local.
These new services are also one of the explanations for the increase in the price of Deezer subscriptions. Indeed, the platform had increased its prices at the beginning of 2022. A justified increase according to Stéphane Rougeot: “This increase is also related to the fact that we have made superior quality sound available throughout the catalogue, thus generating higher costs.
This increase must also be put into perspective according to Deezer’s deputy general manager: “When you look at the prices of these streaming music platforms since their creation, the price remained at 9.99 euros until the beginning of 2022, unlike the video like Netflix.” which has been constantly increasing.
Source: BFM TV
