In less than ten days, French citizens are called to “block everything.” Will they do it? This is the big question that agitates the political circles, even more from the calls to the strike launched by several party officials, including Jean-Luc Mélenchon of the rebel of France.
This mobilization day, which will take place on September 10, two days after a vote of trust addressed to the government of François Bayrou, which could recover all letters, was born on social networks and, in particular, Tiktok. If the beginning has been slow, the movement “blocks everything” now benefits from a large audience, largely manipulated by artificial intelligence and driven by foreign powers.
In a study by the Bloom agency, which Tech & Co could obtain before its publication, we discovered the details of this mobilization in social networks.
A movement with new rules
Since July 1, the movement has generated more than 60 million commitments, for 500 million visits on videos that deal with this issue: “The call to general mobilization reveals a new break in democratic expression,” explains Bruno Breton, founder of Bloom. “Obey new rules, in the light of the above crises (yellow vests, Covid-19, urban disturbances of 2023) appear as a ‘adolescence’ of digital influence.”
Compared to the previous moments of citizen mobilization, the situation has changed: today, those who publish videos or publications know the algorithm and also inform an increasing use of AI to create non -authentic content, reveals the study.
If one could easily imagine that the social network X would be the heart of the movement, the study reveals that, in fact, it is Tiktok that concentrates 60% of the activity and exchanges around September 10, “against 12% for X”: “Singing to the simple analysis of X Biaise and considerably reduces the reading of the movement.”
Thanks to Tiktok, it is a young audience that, therefore, is informed of the planned or expected events on September 10, 2025 with content creators “that are distinguished from militants, traditional opinion leaders and non -authentic activities for their spontaneity.”
Each network, each community becomes a mobilization fragment. “This fragmentation generates unpublished clashes for the legitimacy of the democratic debate,” explains the study. Conjunction points, actors and media (traditional, alternative or pure players), become “sands” of “confrontation of their stories.” This is the case of YouTube, the study estimates.
Grok becomes information verifier
Another disturbing element, Grok’s omnipresence in the debate. In X, you are regularly invited to “verify” the information, either of the classic media or users: “The European vision of moderation by regulation and editorial arbitration by reference organizations is deeply questioned.”
However, this cannot hide the unpredictability of the movement, which uses “several artificial content promotion techniques” with “continuous intensification in August”, specifies the study. We are talking in particular of the false accounts, the robots multiplying the same message, to create artificial madness.
Already revealed by Viginum, which fights for foreign interference, transmitted by the “pro-ruses and near the Kremlin” accounts, is concentrated here at an anti-system “audience, with a” particularly marked “activity in Tiktok, Facebook and YouTube.
First transmitted by the extreme right, the mobilization message has been used by the left, and mainly the left end. A fact that could well lead to Fiasco because it creates a permanent confrontation: “The spheres of the extreme left are more active and offensive, the extreme right remains, on the date, in the reserve.”
The study also points to the multiplication of statements, which blur the message of the “block everything” movement: “The slogans are multiple, diffracted, from the call to the strike to the boycott of consumption.” To the point that the study indicates that we are witnessing a “competition of competition that weakens its scope.” Only a certainty is essential, “after September 8, [le] script [est] still to write. “
Source: BFM TV
