She finally arrives: why Instagram took 15 years to launch its application on iPad

The application had been claimed for more than 15 years by Internet users. On Wednesday, September 3, Meta (Facebook, Instagram, WhatsApp) formalized the launch of an iPad version of its Instagram social network.

“Very expected by users, this new application has been designed to offer optimized navigation for the big screen of the iPad, while taking full advantage of Instagram’s most popular features,” the group said in a press release.

Until then, users had to use the iPhone version, stretched in landscape mode on the big screen of their tablets. If users have often complained about this interface, Adam Mosseri, the owner of the social network, explained that there were very few users on Apple tablets to develop the application. However, Android devices have the right to their interface adapted to large screens for a long time.

Compete

Last April, Theater. The information guarantees that an Instagram version dedicated to iPads is being developed. Therefore, the US media had been right.

In detail, the interface emphasizes real reels, short videos inspired by Tiktok. At the opening, the application opens directly in the reais. The stories are also visible at the top of the screen. The classic news and stories are still accessible through separate eyelashes.

The big screen allows private messages to be displayed in a sidebar next to the conversations, and real comments appear along with the video, without hiding it. Finally, the new “Subscription” tab allows you to show all the publications and reels of the accounts to which it is subscribed; Only those of their friends who are signed to our profile or even publications in chronological order.

Instagram for iPad is being implemented in the App Store. To use it, you need a tablet in ipados 15.1. A new design for the tablet will soon reach Android.

The investment of the finishing jacket is no possibility. He intervenes that his great rival, Tiktok, is threatened with a prohibition in the United States. Therefore, Meta tries by all means to seduce new Internet users. Last January, the company, for example, announced the arrival of editions, the Capcut direct competitor, the Bytedance assembly application. The Mark Zuckerberg group has also launched a new remuneration program for American influential people. Called “advancement bonus”, offers “eligible” content creators of bonds of up to $ 5,000.