A manual verification of each account. Twitter will implement a new methodology for awarding certification badges. As Elon Musk mentions, the badges should change color depending on the type of account.
The new head of the platform learned from the chaos that paid certification created. After having postponed the allocation of the classic blue badge against a subscription of eight dollars a month, the billionaire warned that the paid function will be available again as of Friday, December 2.
Elon Musk detailed this November 25 that the new system should allow differentiating real accounts from usurpers. Unsurprisingly, a “painful but necessary” verification will be required by Twitter. All accounts will be hand verified before you get your badge.
Towards a mixture of anonymous and celebrities
Thus, companies will display a gold-colored badge. Government accounts turn grey. But there are no changes for individuals: they will keep a blue badge.
If the leader promises more complete explanations next week, he indicated that all anonymous Twitter Blue personalities and subscribers will have the same certification. A decision that can be explained by the subjective side of a person’s notoriety.
However, the new boss specifies that individual accounts can be linked to an institution or a company. This distinction should be left to the discretion of the organizations themselves and will add a label to the profile of the user in question.
On the other hand, there is no guarantee that the reason for the verification credential assignment will always be accessible. By clicking on the blue badge on an account, it is possible to tell if a person has earned their certification due to their notoriety or their paid subscription. For now, Elon Musk’s comments suggest that all individual accounts will be lumped together.
The decision appears above all as a financial imperative. Since the arrival of the billionaire at the head of the company, advertising revenue has fallen considerably. By assigning a different colored badge to companies, Twitter will make it impossible for normal users to impersonate a company. A point that crystallized the fears of many advertisers.
Source: BFM TV
