It is not a day without a weapon pass between the seventh art and the world of AI. Today, two huge Bollywood stars are fighting. Abhishek and Aishwarya Rai Bachchan, husband and wife daily, assigned YouTube to Justice in New Delhi. Its objective is simple, but complex to satisfy, request protection of your person, your voice and image, so that these characteristics characteristics of what they are cannot be used in the training of an AI.
Stay in your image
Here the fear of the two actors should not be replaced by synthetic avatars, but to see their image mistreated in social networks and more particularly on YouTube. The complaint, presented on September 6, essentially addresses the defects and videos of Deepfakes and those who are violating the intellectual property rights of the two actors, they affirm. Indian law in the matter is much less strict than US law, for example.
Beyond the withdrawal of these videos, the couple wants Google to develop tools to prevent online videos can be used in training models of generative AI, without an explicit agreement, says Reuters.
Currently, Bachchan spouses continue the YouTube use policy allows content creators to indicate that they authorize the training of their creations. But the two stars fear that videos designed with AI are used to train other AI and that lead to even more misleading and false productions.
A great complaint for a colossal market
Therefore, the complaint of 1,500 pages, which includes hundreds of links and screenshots, demonstrates that part of the content is “sexually explicit” or “scandalous.” We see Aishwarya Rai Bachchan’s dinner with his former partner, actor Salman Khan, while Abhiskek looks furiously. Another plan shows this same Abhiskek kissing another woman. Welcome to the era of Bollywood Gossip with the Power.
The next step in this case is expected to take place on January 15. The actors demand $ 450,000 in damages and a permanent court order against YouTube.
India is the largest YouTube market with around 600 million users, it is obvious that the resonance box of such videos is colossal. Reuters indicates that it has eliminated the chains, offering almost 260 videos generated by AI and sees no less than 16.5 million times. But, this YouTube potential also gives an idea of the importance that such legal action can take. The Superior Court of New Delhi has already ordered the withdrawal of more than 518 web links, which justifies its decision for the incorrect to the dignity of the couple.
Outside them on the machine
However, it is difficult to imagine that Abhishek’s struggle and Aishwarya Rai Bachchan are not lost, partly at least, in advance. His image, his voices have already been poured into a database that was used in the training of the generative AI. Sora 2’s performances, and their cameo mode (it is supposed to protect the stars), leave little doubt about the ability of the AI to reproduce the pair in a credible and envy. In any case, the case is based on the question of respecting the rights of the documents that were used to train the AI. In the heart of the thousands and millions of books, photos and films that have been absorbed by these algorithms to achieve the current results, we have to find some videos of Abhishek and Aishwarya Rai Bachchan. Small indistinguishable ends on the machine …
The AI revolution is no longer at the doors of the seventh art, it is in the place. After replacing the voice of dead bendingers, artificial intelligences now take virtual soul, for shapes and synthetic, such as Tilly Norwood. A new cap that brought to the niche of a good number of actors and actresses of flesh and blood with a cry of “shame for these people.”
Source: BFM TV
