Would the Queen of Musical Marketing make a mistake? Friday, October 3, American singer Taylor Swift presented her twelfth album, entitled The life of a showgirl. For the occasion and, as usual, the star decided to mobilize her fans through a treasure search, announced by Google on Instagram on October 4.
Your community is invited to find 12 “orange doors” in the colors of your album. Google search in “Taylor Swift” gives a cryptic message: “12 cities, 12 doors, 1 video to unlock.” Fans had to determine the location of the doors, then find them physically and scan a QR code to unlock exclusive short videos.
Fingertips and strange fingers
But the surprise is far from having the expected effect. As TechCrunch reports, several Internet users say that AI have generated some videos. In a mini clip, spectators immerse themselves in an Art Nouveau style bar.
But several details have arrested the loans. Therefore, a painting on the wall represents a blurred house when certain letters are missing in a book. A hanger has also disappeared between two plans. At one point, one of the barrel’s fingers mixes with the orange towel that places at the bar counter. In another, which has a gym, weights and weights.
The reactions were not long to arrive. “I am really disappointed to see the AI used for these videos,” wrote a surfer in Reddit.
Since then, official clips have retired from YouTube shorts. The future media tried to contact Taylor Swift publicist, but has not yet received answers.
An association with Google?
Several fans evoke a potential association between Pop Star and Google, since it was the technological giant who launched the campaign. A golden opportunity for the Mountain View company to promote its tools, while OPTAI has just presented Sora 2, its new audio and videos generator. Google did not respond to TechCrunch’s request on how these videos or potential collaboration were generated.
The company has already collaborated with Taylor Swift in the past. During the reissue of your album 1989 In November 2023, the pop artist had hidden no less than 33 million puzzles on Google.
The use of AI by the singer surprised more than one user, while the debate agitates the music industry. In fact, after his image was diverted by AI to make the deep sexual nature or in support of Donald Trump, the singer had been reluctant to use this technology.
The controversy around the possible use of Taylor Swift has also been amplified given its own stature in the music industry. “It’s too rich to also be a pinger,” there is a user in Reddit.
Although some artists use AI as a way to reduce costs, the interpreter of Remove it from He has all the necessary resources to do his clips with real artists … especially after the success of his Eras Tour tour.
Source: BFM TV
