Hardly announced, already on a phone. Pantone unveiled its color for next year on Thursday. Viva Magenta is the chosen tone from the manufacturer of color cards for 2023, a red with pink undertones that will carry the reference PANTONE 18-1750.
Symbol of “vitality, vigor and strength”, Viva magenta should be available in all areas, from fashion to design, through art and now telephony.
An alliance to give a boost
As the manufacturer put it, Viva Magenta is a “bold, witty and open to all” color, appealing to anyone who “possesses the same playfulness and rebellious spirit as she does.” And Motorola is the first to have heard the call.
For several months now, the two companies have forged a partnership to dress up the latest smartphones from the American manufacturer. after a very good Motorola Edge 30 Neo in Very Peri, a shade of violet blue chosen as the color of the year 2022, it is the turn of its big brother, the Edge 30 Fusion, to arrive at Viva Magenta. He beats all the competition by being the first to wear next year’s trend color, when all other brands will quickly follow.
The latest in Motorola’s top line and arriving at the same time as the Edge 30 Neo and Edge 30 Ultra, the Edge 30 Fusion sports a sleek and slim design with a 6.55-inch POLED display. It is equipped with three photo sensors on the back, an omnidirectional autofocus for a brighter and more detailed photo, and above all sharper even if the subject is moving, but also a very fast processor (Snapdragon 888+). The Edge 30 Fusion is available at 699 euros.
To dress it in the Pantone color, Motorola has opted this time for a vegetable leather and not for a smooth coating as in the Edge 30 Neo. With this partnership, the telephony specialist also hopes to renew his image to keep up, at least in mood and color. The Edge 30 Fusion should be available from December 12.
Source: BFM TV
