Would artificial intelligence take everything at face value? For her latest communication campaign, Bescherelle, the reference guide for the French language, has chosen to generate images thanks to artificial intelligence, but deliberately inserting interpretation errors in the spelling of words.
The artificial intelligence tool not only produces texts for uninspired or curious students who make all kinds of requests, it also generates images. But Bescherelle shows, through his examples, that artificial intelligence falls into the trap and literally illustrates its claims.
What a beautiful forest of bread…
Conceived with the Brainsonic agency, Bescherelle’s advertising campaign reminds us that artificial intelligence does not correct errors and does not take into account subtleties.
Various typos and misinterpretations have been inserted and this leads to some pips.
A pretty house in a forest of breadfruit (instead of pine trees).
A bucket competition (instead of jumping) in height.
Quite light for a small boar (instead of port) of real fishing.
Sometimes the error is in the details, like here with hyphenation. A boy playing with a kite (instead of a kite).
A meter (instead of a lifeguard) at the edge of a pool
Based on the images, the illustration generator applies exactly what is asked of it. Therefore, it is up to the user to pay attention to the spelling of the words used. Don’t ask artificial intelligence to correct your grammatical errors, rather review a good Bescherelle.
tools like ChatGPT developed by Open AI are making a lot of noise. They fascinate as much as they ultimately present some limits.
Source: BFM TV
