A display of technological failures, including a tweeter-only device or an Apple stereo system, reminds those dreaming of greatness at CES in Las Vegas that failure is a possibility, too.
Among these glorious failures, we can find a skin-colored mask, more reminiscent of a horror movie, glasses that incorporate therapeutic magnets, or even a copy of the legendary DeLorean sports car, which never found its place in the automobile market.
“Many inventors assume that they are geniuses and that everything they do can only work,” exhibition organizer Narek Vardanyan, also the founder of Prelaunch, a platform that allows creators to test their product on the market, told AFP.
The Las Vegas Consumer Electronic Show (CES) opened its doors to the public on Thursday, to come and admire the latest innovations, against a backdrop of a global economic slowdown.
A sign that chess isn’t reserved just for home hackers, the exhibit features notably an MP3 player released by Microsoft, the Zune, or Apple’s defunct game console, Pippin.
Every year, nearly 80% of new product launches turn into commercial flops, most of the time because the creators didn’t make sure that consumers were willing to spend money on what they were selling, according to Narek Vardanyan.
If the digital giants can afford this kind of glitch, it could be fatal for a young company that has staked its future on it.
“I think it’s essential to keep failure in mind because it’s often about opportunities to learn,” said Brad Holliday of ID8 Innovation, who advises large companies when launching startup projects.
“loss of money”
Armenia-based Narek Vardanyan’s company specializes in checking for potential demand for a new product very early in the creation process, he explained.
“For an entrepreneur who dreams of success, such a tool can probably help him not to waste money and time on something that is unreasonable,” says Mark Harrisson, founder of the MH3 collective, which brings together companies in Canada, including agencies. Communication. and non-governmental organizations.
For the creative strategy analyst Carolina Milanesi, the manufacturers that show their novelties this year will be eager to bring their product to the market quickly.
Given the difficult economic context, startups do not have the five years they could count on until recently to perfect their product and avoid failure, he told AFP.
Today’s startups must “must be able to make money in the near future,” says Carolina Milanesi.
Source: BFM TV
