From love to hate there is only one step. Find out if your customers are satisfied with their experience: this is the goal of the tool developed by the start-up Odaptos. Since 2020, the Montpellier company offers a solution for companies that want to conduct interviews with their audience about the customer experience.
To do this, the start-up has developed a technology based on the detection of human emotions through artificial intelligence. This innovation even allowed the company to win the CES Innovation Award at the recent CES in Las Vegas. Odaptos co-founder Maximilien Joannides was the guest of Tech&Co.
30 minutes for a full scan
The solution to decode emotions will thus be based on a thirty-minute videoconference interview. Artificial intelligence will analyze people’s voices and faces, that is, verbal and non-verbal expressions, and then create automated reports.
Therefore, the software will draw on an established database and then compare it with the expressions collected during the interview. Precise points of the face, a frown or any micro-expression will allow you to establish which expression stands out the most in the user: happiness, anger, disgust, neutrality or even surprise.
Odaptos now works with large companies, such as Cofidis, Bouygues or Prisma Media, as well as with digital agencies and marketing teams that want to constantly improve their user experience. The stated objective is clear: to save companies time and money.
The French start-up also shows transparent positioning in terms of data collection. Testers of this technology “volunteer to participate and share their videos and microphones,” says Maximilien Joannides. The Odaptos co-founder ensures that the data is encrypted and available to companies for only one year.
Source: BFM TV
