Has Netflix found a more profitable business model than its classic subscription? On the platform’s website, new subscribers now have three subscription options.
He Premium, at 17.99 euros per month, which offers all the possible options to watch your movies and series. He Standard at 13.49 euros per month that offers lower video quality. and finally the offer essential with advertising (5.99 euros per month) which implies an even lower resolution, the impossibility of downloading programs and obviously pubs to interrupt viewing.
However, there is a fourth option: it is the offer Essential at 8.99 euros, this time without advertising (but that allows downloading).
Actually, Netflix obviously doesn’t intend to tell you (too much) about it. To see it arrive on the screen, you have to click on the little lines at the bottom: “Want more options? See all offers.”
This little game of hide-and-seek is not only in France. This is also the case in Germany or the United Kingdom, which could correspond to the countries where the ad-supported service has found its audience. Last week, a study by NPA Conseil and Harris Interactive showed that 1.4 million essential subscriptions with ads were pulled in France in December.
In detail, this means 860,000 new customers and 500,000 Essential customers who have chosen the ad-supported option. If the subscription is cheaper, it allows you to attract new subscribers in a context of very strong competition, compensating (at least in part) the loss of income with advertising income.
Netflix presents its fourth quarter 2022 results on January 19. They will give a first idea of what this offer really brings with ads that the platform seeks to offer so much.
Source: BFM TV
