Social networks are not prepared for bankruptcy. According to a report Published by data.ai, Android phone users are said to have spent more than 2 trillion hours on social media in 2022.
This figure represents an increase of 17% compared to 2021. It is, therefore, a new record. You also have to remember some key figures: users spend more than 5 hours a day on their phones and in the top 3 of the most popular applications are the unbeatable: Instagram, TikTok and Facebook. TikTok, YouTube, and Tinder are the world’s top consumer spending apps.
As for France, WhatsApp, TikTok and Doctolib are the most downloaded applications. It is also interesting to look at the different downloads according to age groups. For 18-24 year olds: Instagram, Snapchat, Netflix. For people from 25 to 44 years old: WhatsApp, Facebook, Messenger. And finally for people aged 45 and over: TousAntiCovid, Waze, MaBanque (Crédit Agricole). In total, the report lists 2.13 billion new app downloads in France with Android.
The rise of BeReal
The expected big breakthrough is the BeReal app, the concept of which is to share a photo at a specific time of day with the phone’s two cameras. “BeReal has become a popular social app in 2022, luring users with a more authentic and less elaborate experience. In fact, no social app has added more new users in the United States in the past five years than the 5, 3 million BeReal in August 2022”. the report said. The app has 50 million followers.
Beyond the applications, it is also their internal functionalities that make them successful. Many apps have recently tried to look like Snapchat – Instagram has even backed down after user criticism. Among the popular features of 2022, the report points to the Snapchat+ subscription plan and Instagram live streaming badges.
Source: BFM TV
