This is a rare enough occurrence to be reported. If you want to treat yourself to the new, more powerful Mac mini that Apple has just made official, it will cost you 100 euros… less!
With the shortage of components that affected the sector, the price of the dollar that jumped against the euro, the apple brand had rather gotten used to raising all its prices, even the products already available. iPhone 14 This is how he shot himself in the foot when he arrived with some interesting news, including Sending emergency messages via satellite. Where accident detectionbut at 110 euros more than iPhone 13 which was only slightly worse in terms of power.
The iPhone 14 Pro and 14 Pro Max Now they start at 1,329 and 1,479 euros respectively when their predecessors were displayed at 1,159 and 1,259 euros respectively. In the same way, the iPad, iPad Pro, Apple Watch and others have seen their prices skyrocket due to a new design, some improvements and functions (except for the Apple Watch Ultra, which is launching a new range).
increase secretly
Apple has often gotten used to price increases from one novelty to another (except between the iPhone 12 and 13 ranges), but it has also, since last year, made adjustments. Previously released AirPods or iPhone SE have seen the bill start to rise again last fall. In June 2022, the macbook air With its old design and its M1 chip, launched at the end of 2020, it had secretly taken 70 euros (from 1,129 to 1,179 euros) while Tim Cook unveiled the brand new MacBook Air with M2 chip.
Like its competitors in all markets, all flocked apple products experience a price increase due to components. Shortages are trending down, costs to be contained for a slowing PC market, and price increases should now more closely track global inflation.
Therefore, it is not surprising that the new 14 and 16-inch MacBook Pros, whose main novelty lies in the arrival of a new chip, still get at least 150 euros more for the version of the 14-inch MacBook Pro with a chip. M2 Pro (from 2,249 to 2,379 euros). This is nothing compared to the additional 250 euros expected for the basic 16-inch model. It will even cost 300 euros more to win the version equipped with an M2 Max chip. The renewed possibility is priceless.
Also note that the domain is no longer limited to that of the large format computer. The 14-inch model can now also benefit from the M2 Max chip. On the other hand, forget about the idea of taking advantage of the less expensive previous versions, they have disappeared from the official Apple catalog.
The Mac mini as the leader
There remains the rare case of the Mac mini. The Californian compact computer had long been favored by users for its ability to support multiple drives added as additional storage spaces, and its small size worked in its favor. Then it gradually declined until it disappeared from the minds, also from Apple’s. Back in smell of sanctity, but not necessarily in terms of sales, it benefits from some upward movement with the possibility of being equipped with an M2 or M2 Pro chip against a simple M1 chip until then. There’s no M2 Max to look forward to, because then it would be more powerful than the Mac Studio, Apple’s very high-end compact (but bigger) PC introduced in spring 2022 and which can be configured with an M1 Max or M1 Ultra chip. , even more efficient than the M2 chip and that can compete with or even surpass the M2 Pro (and a top price too, starting at 2,300 euros).
Lowering the price of the basic configuration of the Mac mini (M2 chip, 256 GB of storage) is also an asset to attract new users who might be tempted by the Studio Display, Apple’s external display that has had a rocky start despite of his certain qualities. Because to afford the Mac mini in the M2 Pro version, the price skyrockets (1,549 euros for 512 GB of storage and much more power). Apple may have a loss leader here that it lacked for its desktop range and enough to power a product designed for remote work with minimal bulk but high performance.
Source: BFM TV
