On Twitter, you will gradually see very, very long tweets appear. In doubt, the decision taken by the company to offer a new option to Twitter Blue subscribers -available in France for ten euros per month-: the possibility of publishing messages of 4000 characters, compared to only 280 characters for other users of the platform. A measure already mentioned by Elon Musk, head of Twitter, at the end of 2022.
Twitter Blue struggles to convince
As specified by Twitter, messages that exceed 280 characters will be accompanied by a “See more” mention, on which the user will be invited to click to view the full text. A measure to prevent the Twitter feed from being contaminated with long messages.
Initially, these 4,000-character messages are limited to Twitter Blue clients in the US. This extension also applies to replies to other tweets, as well as quotes.
For Elon Musk, the stakes are high: adding exclusive new features to his paid subscription is aimed at increasing customer numbers. For the moment, and despite the possibility of obtaining a blue certification badge in the order, success is not there: in mid-January, only 0.2% of Twitter users had gone through the checkout.
Source: BFM TV
