The Playstation 5 is back. Almost impossible to find for two years, the queen of the consoles marketed by Sony will soon be available on the shelves, with a number of copies that this time should be able to cover the demand.
Released in November 2020, the PS5 was hit hard by the global semiconductor shortage, which affected its production and distribution globally. If the supply difficulties were slowly being resolved, it wasn’t until early January that Sony’s video game boss, Jim Ryan, officially announced the end of the stock shortage.
communication campaign
Finally, it took a few more weeks for this return to normality to be confirmed. Be that as it may, the main thing for the Japanese manufacturer is to finally be able to satisfy the demand of its fans. And he intends to let it be known.
According le figaro, a global communication campaign about the return to the shelves of Playstation 5 has just been launched. Broadcast on television, internet and billboards, this campaign “intends, of course, to say that the console is available, but above all to show all the universes that They are offered with the games that will be released this year but will also be published in 2022.” details Nathalie Dacquin with the diary.
With the stock shortage ending, Playstation’s marketing director is expecting an “exceptional” year 2023 for the PS5. In January, Jim Ryan released the first sales figures for the console with approximately 30 million units sold since launch despite supply difficulties in recent months.
Source: BFM TV
