A painting from several centuries ago enlarged or a speech from the 80s revived: this is what the Strasbourg company IMKI offers, which uses artificial intelligence for audiovisual creation projects.
The objective of the company, which works in particular in collaboration with the National Audiovisual Institute (INA), is to offer its clients unique creations based on already existing compositions, and thus offer a new reading axis to the works.
Rework damaged images
One of IMKI’s flagship projects was the restoration of Robert Badinter’s 1981 speech on the abolition of the death penalty. The images of the time, captured by the cameras of the National Assembly, were of poor quality.
However, IMKI was able to access an INA database with multiple interviews with Robert Badinter on television broadcasts from the same period and with brighter, higher-quality images to rework the original discourse. The company thus seized the beautiful images to juxtapose them with the images of 1981, like a deepfake.
Reduce production costs
IMKI’s other major ongoing project takes place in Orange, in the south of France, where the former theater will benefit from an innovation-based exhibition for several months. Baptized as “Odyssey of sound”, the exhibition will stage the first videomapping created by artificial intelligence. Worlds and creatures will thus be projected in the 3000 square meters of the theater.
“A show of this type, without artificial intelligence, would have cost around 1 million euros and required 12 months of work and a team of thirty people. With artificial intelligence, we only needed 4 months of production and 5 graphic designers who handle the AIs. . The budget has been cut in half or even tripled, ”he explains.
This type of technological aid thus allows, according to Frédéric Rose, to offer a “cultural dynamic” to the world of culture.
Source: BFM TV
