HomeTechnologyTikTok: how the controversial 'Bold Glamor' filter used by millions works

TikTok: how the controversial ‘Bold Glamor’ filter used by millions works

This fashionable filter makes it possible to embellish faces, at the risk of causing new complexes. Above all, it not only applies classic effects but uses artificial intelligence.

Tomorrow everything transformed? At least in virtual. The appearance of the “Bold Glamour” filter on TikTok has been impressing users for a few weeks. This tool, which could be translated into French as “daring glamour”, transforms anyone into a “beautified” version, at least if we stick to the standards set by cosmetic surgery.

This is not the only filter that has fascinated users recently. For example, “Teenage Look” allows to show a rejuvenated version of the faces.

And unlike the classic filters, which add 3D images to a face, these new filters seem to blend in with the faces. It is enough to move your hand to realize: nothing moves, even stretching the skin.

Because “Bold Glamour” actually uses artificial intelligence. The filter uses a GAN (or Generative Adversarial Network) that puts two competing networks in competition. In this case, the camera was rolling on one side and the desired glamorous look on the other. And it is this competition that makes it possible to refine the work and find a satisfactory type from among them.

Not new but finally accessible

If the GAN isn’t new, until now it was reserved for specialized software, running on a PC. The real achievement is now its accessibility. “The TikTok filter works on a mobile device, accessible to billions of people, without the need for any technical knowledge, in real time, and many times (not always) it seems completely believable”, acknowledges, with The Verge, Memo Akten , UC San Diego professor. Visual arts.

And that changes everything, because the filters will become increasingly difficult to detect, even in real-time video. Beyond the deep fakes that can appear on the internet, these filters are also a concern for users who fantasize about a perfect face that they will never have, not even with cosmetic surgery.

Author: Thomas LeRoy
Source: BFM TV

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