HomeTechnologyTo limit its losses, Disney+ should soon increase its prices

To limit its losses, Disney+ should soon increase its prices

Back at the head of the global entertainment group, Robert Iger intends to review the streaming platform’s pricing.

If you subscribe to Disney+, take advantage of its still reasonable price (8.99 euros per month) because the new head of Disney does not hide his intention to review the price. Robert Iger, who returned to the controls of the entertainment giant two years after his departure, outlined the main lines of the streaming platform.

And to add: “I think we were wrong in terms of pricing strategy.” If Disney+ has been able to find its audience with more than 160 million subscribers, the service has done so at the cost of a low price and very aggressive commercial offers, remember the Wall Street Journal.

New raises to come

Problem, Disney+ is not profitable. Worse still, since its launch in 2019, the service has lost $10 billion investing heavily to attract subscribers. To reverse the trend, a rise in prices seems inevitable. This was already the case in the United States last December. In addition to an ad-supported offer at $7.99, the ad-free option has increased to $10.99. Europe and France must not escape this increase by 2023

But Bob Iger suggests that subscriptions should increase even more in the future, which should lead to an even greater concentration of the streaming sector around a few major global players.

Today, the main competitor, Netflix starts its prices in France at 5.99 euros per month with advertising and then at 8.99 euros per month for a single screen. Actually, the main offer, which allows you to view content on multiple screens in Full HD, costs 13.49 euros per month. Last September, Prime Video announced a price increase to 6.99 euros per month compared to the previous 5.99 euros.

Author: Thomas LeRoy
Source: BFM TV

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