However, they arrived early, they will be the first to go when the horizon seems to clear. Google Glass no longer exists. in a short blog postGoogle announced the end of its marketing on March 15, as detected by the Frandroid site.
The American giant has announced the end of the sale of the Google Glass Enterprise Edition 2, the last model launched in 2019 that was still available to professionals. But tracking will still be provided until September 15, 2023.
“Thank you for over a decade of innovation and partnership,” Google simply writes without announcing the official death of its product. Launched in 2012, connected glasses have never made their way, despite their multiple promises of augmented reality capable of guiding you by always keeping an eye on Google Maps, displaying messages, the weather, the calendar, and various other information.
An existence against the current
Too precursor without a doubt, but also restrictive with a single mini-window in one eye, the Google product joins the cemetery of projects abandoned by the Mountain View company, shortly after shutdown of stadiums, your cloud gaming service. Since 2015, consumers could no longer afford them.
Google Glass will have lived in full paradox throughout its existence. Thrown against the current in a market that only swore that the smartphone would do it all, they fought to gain a foothold -despite an effect Wow initial – without even achieving it.
Connected glasses are therefore being withdrawn at a time when the market seems ready to be seduced by augmented reality, where Apple in particular is expected to democratize it. During the last Barcelona Mobile World Congress, the connected glasses were even the big stars of the event with a strong presence, from TCL to xiaomi through Oppo and many others. It is difficult to imagine that Google does not return with a model more suited to new trends.
Source: BFM TV
