HomeTechnologyTo attract young people, the PMU in turn bets on NFTs

To attract young people, the PMU in turn bets on NFTs

Through a game that combines real performances and strategic choices, PMU wants to introduce and love horse racing to the uninitiated. And to adopt a horse, you will also have to adopt an NFT.

To be successful at horse betting, you need to bet on the correct horse and soon on the correct NFT. PMU has decided to enter the battle of cryptocurrencies and NFTs with a platform that will “reinvent horse racing”, according to Constantin Garreau, director of innovation at PMU and a guest at Tech&Co.

The platform, dubbed Stables (“stable” in French), will officially launch on March 27. Since the beginning of January, horse and NFT enthusiasts can already familiarize themselves with the site and sign up to pick up a horse as soon as it is officially launched. Sold for 99 euros, each horse will be linked to a horse that exists in reality and will follow its performance.

no profit

Billed as a “fantasy game,” Stables will aim to pit different digital horses against each other to earn rewards. However, the PMU is prohibited from making money from these types of projects.

There will thus be several dimensions in the game: on the one hand a link with reality since the performances of the horse will depend on those of its real twin, and on the other hand the creation of a depth in the game with strategies to put in place before of the races.

towards a new audience

The goal of the PMU, which will soon be 100 years old, will be above all to win over a new public, fond of NFTs and therefore very different from the current public of horse racing and betting.

According to the PMU, several tens of thousands of people are already interested in the project and have signed up for the Stables waiting list. The aim of the PMU will also perhaps be to create a healthier environment than that of classic horse racing betting, which is sometimes synonymous with addiction.

In France, the risk of excessive gambling is 5 to 6 times higher for sports bettors than for lottery players. Out of 100 sports bettors, around fifteen are at risk of falling into a problematic practice, according to a report by Public Health France published in 2022.

Author: julie ragot
Source: BFM TV

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