While artists worry about it, the generation of artificial intelligence could well help some companies. Levi’s has taken the lead in this new revolution. The jeans maker has partnered with one of the so-called generative AI models: Lalaland.ai.
With this collaboration, the company wants to be more inclusive. Lalaland.ai is known for creating ultra-realistic mannequins. The goal is to use them to “increase the number and diversity of our designs for our products,” Levi’s said in a statement.
Models that look like them
Today, the sale of Levi’s products is often accompanied by an image showing a person wearing the item in question. But strong customer demand calls for models that look just like them. Thus, the brand will offer new digital mannequins to expand its offer in terms of size, morphology, age and skin color.
Lalaland.ai’s technology should allow Levi’s to inflate its number of models. When shopping, customers will be able to see people – generated by AI – more representative of human diversity to create “a more personal and inclusive shopping experience”, promises Levi Strauss & Co.
Where society must materialize is in the promotion of a garment. Until now, the brand took a photo of a model, or two in rare exceptions. While this process will not change, it will be reinforced on the Levi’s site or app. In addition to a very real model, customers will be able to view jeans, a jacket or any other garment on various digital mannequins generated by Lalaland.ai. All while being freed from the classic chains of modeling thanks to artificial intelligence.
Source: BFM TV
