“We regret that the forum signed by content creators in the JDD It has been misperceived.” In a reaction provided to Tech&Co, the Union of Influencers and Content Creators (UMICC) corrects the situation after its column signed by 150 influencers, published in the JDD this Sunday.
The objective of this text was “to educate people about the craft of creator”, explains the association. All this before the vote in the National Assembly of the law on the regulation of influence. Although the text asked “not to break” the current environmental model, the UMICC now assures that it supports the initiative launched by Bruno Le Maire, Minister of Economy.
“Nothing to lose with this reform”
This reaction comes after many platform signatories have disassociated themselves from it. The text was considered “very clumsy” by the youtuber Squeezie, followed by almost 18 million subscribers. Deeming himself “blameless and transparent” about his work with brands, Lucas Hauchard (his real name) also believes he is not “impacted by these laws.”
Above all, several signatories report a large gap between the reasons given for collecting their signature and the words of the UMICC forum. “When they told me about it a few days ago, they told me that [le projet de loi] it would be hyper restrictive for us creators, that an abusive control would be imposed, etc…”, specifies Dr. Nozman, also a signatory.
a better frame
Same story with Squeezie. “This forum was introduced to me as a way to defend ourselves against laws that were too extreme, which could have unduly penalized creators of honest content,” she defends herself.
Arguments that clash with UMICC’s reaction to Tech&Co. “Our position is clear and has not changed: we support this law,” says the association.
However, the content creators agree on several points, presented by the UMICC in its reaction: “better supervision of the sector, greater protection for consumers and minors, strengthening of the State media as well as better consideration of the essential work of the victims”. collective”.
Source: BFM TV
