Faced with Facebook or Instagram tracking, users can now take action. The digital rights organization Noyb has presented a tool to counter the new rules of use of the Meta group, indicates the TechCrunch site. Set by the European Data Protection Council (EDPS) in December, the Facebook and Instagram platforms have changed their terms of use.
From now on, social networks will continue to follow your actions, but this time they stipulate that they have a legitimate interest to do so. But according to Noyb, this legitimate interest can be circumvented in Europe thanks to the GDPR. Article 21, paragraphs 1 and 2, of the text leaves users the possibility of objecting.
Submit a blanket objection
Meta’s business model is based on the sale of advertising space. But to optimize your revenue, it is possible to show the right ad to the right person. Brands are willing to pay more expensive ads if they increase their chances of ROI. But this technique requires monitoring and exploitation of personal data.
Likewise, highlighting the general interest requires the possibility of being able to unsubscribe. If Meta offers this option, Noyb says his tool guarantees to “make sure you submit a blanket objection covering Meta’s various claims in one go.”
The Noyb tool offers several options to achieve your goals. But whether you connect to your Facebook account, check your email, or simply copy and paste, the result is the same: a standard email sent to Meta justifying your opposition to the general interest raised by the group. The use of your data to send you targeted advertisements will then be stopped.
During the process, Noyb offers to be alerted in case of massive action against the practices of digital players. Last summer, the organization filed 226 complaints against European websites on behalf of “misleading cookies.”
Source: BFM TV
