Musician DeLaurentis uses a chorus of AI modeled on his voice and AllttA rappers spark debate with a Jay-Z vocal avatar: AI in music oscillates between creation engine and regulatory issues.
Increase the range of possibilities
“AI has been everywhere, for a few years, although we have only just begun to put it under a single term,” Alexandre Lasch, of the French National Syndicate of Phonographic Publishing (Snep), told AFP.
You don’t necessarily have to be afraid of it. “It’s the meaning of things. Technologies have contributed a lot to our music industry. This evolution will increase the field of possibilities,” poses for AFP Clarisse Arnou, from the Union of Independent French Phonographic Producers (Upfi), before warning that it is need to “supervise”.
DeLaurentis, a French electronic artist, dove into AI as a self-taught person. this movie buff Bounty hunter -whose protagonists are “replicants”, artificial doubles of humans- is working on his next album (“Classical Variations Vol.2”, June 9) and the stage with a “virtual choir”, developed with the help of the technology department from Sony and Ircam in Paris (Institute for Acoustic/Musical Coordination and Research).
His choir in an AI version starts from his voice, “multiplied up to 21 voices”, the artist explains to AFP. “This choir has an intelligent demeanor, with a timbre and a breath at the height of my level.” “I can tell him: ‘Will you join me in C minor’ or ‘surprise me’, like a jazz player interacting with the other musicians.”
Here everything part of DeLaurentis, creator and project manager. We are in the case where AI “can be considered as a tool for inspiration,” Emily Gonneau, author of “The artist, digital and music,” describes to AFP.
Where are the borders not to cross? David Guetta used AI for a voice like rapper Eminem’s for one of his shows. The star DJ did not market this title, explaining to the BBC that he wanted to “open up the discussion for awareness.”
“without your permission”
To “provide another stone to the debate”, as his French manager, Yann Nédélec, told AFP, the Franco-American group AllttA has just revealed a title with a real-fake Jay-Z on its networks. With the help of an AI that even simulates the American rapper’s vocal tricks.
“We shouldn’t be able to take your name, your image and your appearance without your permission,” laments Young Guru. The “questions of authorization, consent and, in the case of commercial exploitation, the notion of personality (image rights, voice)” are raised here, summarizes Emily Gonneau.
“For counterfeiting there are standard legal actions, but free riding (taking advantage of the work or notoriety of others to enrich oneself) and personality rights are more difficult to enforce,” says Alexandre Lasch.
“Technology advances much faster than the law,” observes Alexandre Lasch. With 100,000 new songs a day on the platforms, there are not enough radars or police. “I am not so pessimistic, there will be a legal update. But by then, won’t the ecosystem and the way of making music have already changed?” concludes Emily Gonneau.
Source: BFM TV
