Joe Biden must be renewed if he wants to attract young voters, and the solution seems to be the influencers. The current president is counting on them to promote his term registration and encourage people to vote for him in the upcoming elections, according to Axios.
Faced with Donald Trump, already a candidate, very present on social networks, Joe Biden’s teams seek to counterattack. So four members of Biden’s digital team are tasked with reaching out to influencers and independent content creators. They officially work for the White House, not the Joe Biden campaign. According to Axios, reaching out to suburban youth and voters is clearly a priority.
Look for other communication channels
Among the influencers approached are Harry Sisson, a 20-year-old New York University student who analyzes the news on TikTok, or Vivian Tu, a former trader on TikTok and Instagram.
These influencers could even have their own White House meeting room, changing the way the traditional newsroom works.
Ironically, Joe Biden’s teams are looking to TikTok for support, even as his administration is considering a possible ban on the app.
Source: BFM TV
