HomeTechnologyOn TikTok, the fast-paced music trend forces artists to adapt

On TikTok, the fast-paced music trend forces artists to adapt

The hashtag #speedupsounds accumulates more than 5 billion views and specialized accounts with millions of subscribers are taking advantage of this trend.

Who says short videos, says faster music. On TikTok, one of the latest music trends is speeding up the music of the moment. Fans are even asking artists to make songs faster so they can be shared. reports nbc.

This is the case of the singer Kim Petras, whose last song Only, was the subject of outrage from some fans who accused him of having made music considered too slow. TikTok has been home to a growing number of up-tempo songs over the past few months, a TikTok spokesperson notes with US media. The #speedupsounds hashtag with over 5 billion views illustrates this trend.

A trend that some artists who publish accelerated versions of their own titles are navigating, such as the RnB star Miguel. Last January he revised, in an accelerated version, his cult title Sure thing dating from 2010.

This new version has gone viral on TikTok.

Qualification Only by Kim Petras was accelerated by Bad Friends, a duo of English producers. They posted their version on TikTok. For this they used a simple site that allows isolating the voices before remixing the song to the rhythm of the title. Whip by Nicky Minaj. Within hours, the title was received much better than the original.

The well-known music resurfaced several years later. like the title bloody mary by Lady Gaga released in 2011. This new craze comes from a scene from the Wednesday series aired on Netflix. TikTok users replicated this dance scene in a sped up version of the song. Lady Gaga herself lent herself to the game as she, too, posted an on-camera video about this title.

Other TikTok users have made it their trademark. Music producer xxtristanxo has 3.5 million TikTok followers and 5.4 million Spotify monthly listeners creating sped up versions of songs. He even signed numerous contracts with major artists and their record companies, which officially released the sped-up versions of the songs.

This phenomenon of up-tempo music is not new. It is inspired by the Nightcore music trend born in 2008 during which artists were already posting up-tempo remixes of their music on YouTube.

Author: margaux vulliet
Source: BFM TV

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