A simple screenshot can provide valuable information. In a tweet in which he wanted to explain the “Paid Subscriptions” function, Elon Musk revealed the number of paid subscribers to his account: almost 25,000 people, which brings him about 100,000 euros per month, the specialized media observed. mashable.
In his tweet, next to the number of subscribers, another figure is shown: a private data that can only be accessed by the account holder that indicates the number of people who pay to see his paid content.
With a quick calculation, it’s easy to see that this paid feature brings in $1.2 million per year to Elon Musk, who activated this option on April 15 on his account. His 136 million subscribers therefore offer him a great opportunity. But in the end, only 0.018% pay to access its exclusive content, which is very low.
Replace ads with paid features
After the end of the old authenticated certifications and the failure of Twitter Blue, Elon Musk chooses to promote the other paid feature of Twitter: the subscription to an account. For $4 a month, users can get access to exclusive content if an account, like the head of Twitter, chooses that option.
The follow feature existed before the billionaire acquired Twitter, under the name “Super Follows.” The name was changed to Elon Musk, to now be called “Subscriptions”.
Whether this Elon Musk publicity stunt can get the paid feature off the ground remains to be seen. Twitter Blue, for its part, struggles to convince users. It’s hard to get a precise number, but according to developer Travis Brown, there are between 615,000 and 650,000 accounts subscribed to Twitter Blue.
Source: BFM TV
