“Let’s give the names.” This was stated by the Minister of the Economy, Bruno Le Maire, on May 3, at the microphone of France News, about influencers who break the rules. And for good reason, 60% of influencers tracked since the start of the year are prone to prosecution for deceptive business practices.
For this reason, at the request of the minister’s office, the General Directorate for Competition, Consumption and Fraud Control (DGCCRF) is reinforcing controls on influencers on social networks.
Of the 50 influencers who were checked, 30 were not transparent “about the commercial nature of (their) approach” and about “the identity of the person on whose behalf they were acting,” the ministry and the DGCCRF said in a press release. . Acts that do not fall within the defined framework of the law. This gave rise, therefore, to 18 precautionary measures for unlawful practices and 16 complaints.
“This figure is three times higher than in normal years”, underlines Bruno Le Maire. In order to pursue an awareness objective, the measures taken against these influencers will be made public.
vote in the senate
This reinforcement of controls occurs while the National Assembly was approving on March 30 the bill aimed at combating scams and excesses of influencers on social networks. This proposal, presented by the deputies Arthur Delaporte and Stéphane Vojetta, aims to give a clearer framework to the practices of influencers by defining what is authorized or not.
Next step, the Senate with a presentation to the Economic Affairs Committee on May 3, then a vote on May 9.
It also intends to strengthen the controls of the DGCCRF and its sanctioning power. A commercial influence brigade will also be installed in September.
The world of influence is quite favorable to these new frameworks. Like the influencer agent Magali Berdah who was auditioned by the Senate on April 13.
Source: BFM TV
