Amid the controversy, Snapchat decided to continue supporting its My AI chatbot, a derivative of ChatGPT that allows users to chat. The social network has indicated that ads will now be integrated into this device, according to the specialized media Engadget. Snapchat announced the news during NewFronts, an event dedicated, among other things, to online advertising.
So users will now see sponsored ads in connection with the conversation. For example, if a user asks the chatbot to help find a restaurant, the interface can offer ads for nearby restaurants or delivery services. The same goes for conversations about video games, movies, or even travel.
Cold marks?
Whether Snapchat has already engaged with advertisers remains to be seen. Judging by the controversy his chatbot has caused, some brands may not want to partner with him. The specialists had detected in particular many risks for the personal data of the users, but also for their security.
Among the many problems pointed out, the inability to turn off location had worried many users. Worse still, several experiments, including one carried out by BFMTV, have shown an indifference in the robot, even an encouragement to pedocrime.
Adding ads is surprisingly fast for My AI. Initially intended for Snapchat+ subscribers, it was eventually rolled out globally to all users. Snapchat reports, according to Endgadget, “a very strong engagement rate.”
The controversial artificial intelligence is not the only one that is now rewarded with ads: Spotlight, a function inspired by TikTok and that allows creators to earn money with their videos, is also. Snapchat now claims more than 350 million monthly users for Spotlight.
Source: BFM TV
