If you thought you were done with blue ticks everywhere, especially after the Twitter Blue saga, you’re not. The famous certification badges will appear in Gmail in the coming days, Google announced in a blog post.
The badges will be placed next to the names of companies that have adopted the “BIMI” functionality for “Brand Indicators for Message Identification.” Since 2021, this feature allows companies to add their avatar logo to sent emails and authenticate their messages thanks to domain name and verified brand certificates.
Avoid Phishing
These certification badges will allow users to more quickly and effectively identify spam and phishing attempts. In this way, fake emails from large companies that are often spoofed (delivery services, banks, insurance companies, etc.) will be more easily identifiable.
This new Google messaging feature has been rolled out to all user accounts, personal or professional, since May 3 and should be fully operational by the end of the week.
Source: BFM TV
