Elon Musk said Monday that accounts that have been inactive for several years will be removed from Twitter, his latest announcement aimed at boosting the platform.
Since he bought the platform for $44 billion at the end of October, the billionaire has been in charge of disrupting its operation, with massive layoffs, various provocations and chaotic changes.
Many advertisers have abandoned the site and the application and the new Twitter Blue paid subscription formula (to become certified and benefit from privileges) seems far from compensating for the loss of income, according to many analysts.
The support of his fans
But the Tesla and SpaceX boss is continuing his momentum, buoyed by feedback from his many fans.
About 46% of the 1.5 million voters answered “better” and 38% “worse”.
Elon Musk has repeatedly mentioned this sneaky goal in recent months: “maximize usage time (spent on the platform) without regret.”
When brands choose where to advertise, they consider a variety of metrics, including the number of daily (or at least monthly) active users, the average time spent on the platform, and “engagement”—the number of interactions with the product. content. (comments, “likes”, etc.).
Musk bets on “use without regret”
The “time spent without regret”, “is not like the total number of users or anything else. It’s just the total number of minutes of use without regret,” the leader explained during a conference for advertising professionals in Miami, Florida, last month.
Elon Musk did not indicate how to specifically measure this parameter, whose name suggests that his assessment is subjective.
According to research firm Insider Intelligence, Twitter’s revenue will fall 28% this year because “advertisers don’t trust Musk.”
In an interview with the BBC, Elon Musk assured the opposite, that the company saw advertisers return and was “more or less at breakeven.”
Source: BFM TV
