Meta, Facebook’s parent company, has announced the launch of an “AI sandbox” for its advertisers. The project consists of proposing the creation of a variety of ads using artificial intelligence, in order to share them on the group’s social networks, specifically Facebook and Instagram, he said in a press release on May 11.
It is therefore simply a piece of software that makes it possible to “manufacture” an image. It comes in three tools. First of all, the “textual variations”, which allow you to rewrite a text in various ways, the wallpaper creations, which work a bit like AI image creation software (Midjourney for example): we introduce a few words , an atmosphere, an aesthetic and the result is an image.
Finally, the “enlarging” of images thanks to AI: the software allows to enlarge or reduce an image so that it corresponds to the templates of the social networks of the group. The main selling point of this tool is of course speed and ease of use.
AI at the heart of Meta
These tools are just the testing phase of a larger project related to artificial intelligence, which Meta wants to put at the center of its activity, to the detriment of the metaverse that it favored a year ago.
“We are currently working with a small group of advertisers to quickly generate feedback, which we will use to improve these products,” Meta said in its statement. This carefully selected small group should grow throughout the year.
Here are shown, in image, four variations of ads made with the artificial intelligence in question.
Therefore, these ads are intended to appear in users’ feeds. For now, Meta seems to be sticking to clean and simple designs, so it won’t be AI-powered video ads. Good news, given the still questionable results of AI-assisted video creations.
Source: BFM TV
