YouTube intends to take inspiration from television to attract advertisers. During the YouTube Brandcast held on May 17 in New York, an annual event that allows the platform to discuss new services it is developing for advertisers and YouTubers, leaders of the streaming video service announced the upcoming presentation of 30 Impossible To Ignore. . -second ads on smart TVs, Variety reports.
These ads that viewers won’t be able to dodge will appear on what YouTube considers to be the “best performing” TVs and are expected to account for 70% of TV impressions, YouTube said. This feature for advertisers will be available through YouTube Select, a dedicated platform launched several years ago.
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It must be said that advertising is a strategic lever for YouTube, which now intends to fight against ad blockers. Since May 11, the company has launched a test phase whose objective is to eliminate the use of plugins such as AdBlock that allow you to remove ads on the Internet.
This desire results in the display of a message intended for Internet users who use this type of tool. This warning leaves them the option of continuing to view their ad-supported content or switching to YouTube Premium, the platform’s paid offering that makes it possible, in particular, to do without advertising.
“Ad blockers are not allowed on YouTube. It sounds like you are using an ad blocker. Ads allow billions of users around the world to enjoy YouTube for free. You can subscribe to YouTube Premium to be ad-free , and content creators will benefit from their registration,” the message read.
Source: BFM TV
