The new Instagram channels feature is already particularly popular with some French web personalities. Channels allow you to chat with your subscribers through voice or video messages. Subscribers cannot reply to them, only react. The feature looks like a Telegram channel.
YouTuber and influencer Lena Situations was one of the first to get the chance to test this new possibility in France, and her test was immediately impressively successful. With over 30,000 likes and reactions in just two minutes of posting, her posts this Wednesday morning June 7 seem to have reached her audience.
A “between us” channel
His channel, called “among us,” is open to his approximately 4.1 million Instagram subscribers, who have the opportunity to participate. On Tuesday, June 6, at the inauguration, more than 80,000 people had joined his channel. This Wednesday, June 7, there are already more than 608,000.
Lena Mahfouf, her real name, had inaugurated her channel in particular by telling her subscribers that “it’s the worst idea to leave this functionality to a chatterbox”: in fact, the channel is presented as a kind of monologue between the user and the reactions of your subscribers. At the moment she has published some written messages, a voice message and a video.
More intimate than stories
In a video, she explains that she sees it as a “more restricted” discussion channel than Instagram Stories, where she would see herself, for example, posting backstage videos. However, it is not about confidentiality: to follow her messages, it is enough to be subscribed to her Instagram account and subscribe to this channel. On the other hand, the impossibility of subscribers responding to messages greatly limits the risks of cyberbullying, of which the young woman is a regular victim.
Currently in testing phase, channels should be gradually rolled out to more users. For now, only a handful of French influencers have access to it. The feature could also be extended to Messenger and Facebook, and benefit from new options.
Source: BFM TV
